Business / Competitive intelligence

Proactive gets a flashy new HQ

Competitive intelligence firm Proactive Worldwide Inc. has moved into fancy new offices at its Rolling Meadows, Ill., headquarters. The announcement has a good deal of hype, but even so, it seems like the HQ will certainly impress clients. The following excerpts from the announcement describe some of the features:

  • “multi-level security cameras, motion sensors, as well as restricted keycard and biometric access” to protect  clients intellectual capital
  • “The Command Center” has an “energetic, newsroom atmosphere” for conducting primary research with “team collaboration areas and several flat-screen televisions on the walls that feed news and information to staff around the clock.”
  • “a fully equipped Center of Excellence” training center for employees and clients
  • and various employee perks (reminiscent of the dot-com days): “a cyber café, equipped with coffeehouse music tracks, flat screen TVs, Wi-Fi connectivity, a foosball table and enough seating for informal, as well as company-wide, meetings. Near the café, a relaxation room offers a haven for employees to rest and recharge in fully expandable recliner chairs, with relaxing sound, temperature control, aromatherapy, and optional chair massages once a month.”
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