Business / Competitive intelligence

Job ads can yield intelligence gold

We’ve all seen cases over the years where help-wanted ads revealed intriguing bits of competitive intelligence about business plans. Well, here’s a new example: Amazon.com recently posted a job opening for a Senior Wine Buyer to build relationships with wine vendors and add wine to the e-commerce company’s offerings. (Amazon doesn’t sell wine on its site now.) A partial screen-grab of the job posting is below.

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Source: The Wall Street Journal, 7 March 2008

amazon-wine-blog.jpg

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